Just like any new technology when it's introduced, the value of this micro-targeting strategy will be overstated at first. But over time people will realise hum

Just like any new technology when it's introduced, the value of this micro-targeting strategy will be overstated at first. But over time people will realise human nature has stayed the same, and this technology will find its place as just another tool in a politician's utility belt. Perhaps we've already seen it misused on Romney's part: depending on where in the country he was speaking (say, southwest vs. rustbelt) he would take a different tone on the topic of immigration. In the age of instant news, flipflopping like that in the name of "targeting" your audience can have major consequences.