For a business, the second question is what your competition is going to do. If you have a monopoly over something, you can reap the rewards. But if you're in a

For a business, the second question is what your competition is going to do. If you have a monopoly over something, you can reap the rewards. But if you're in a space with lots of competition, you might not end up with any better profit margins if everyone's in a Red Queen's Race.