> It has gone from emphasizing the system (e.g. "magical iPad" or "I'm a Mac") to emphasizing the specs of components They aren't saying "Now with X% more pixe

> It has gone from emphasizing the system (e.g. "magical iPad" or "I'm a Mac") to emphasizing the specs of components They aren't saying "Now with X% more pixels", it has a name and the name means an experience: sharper text and images.