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This is called 'science'. They used these techniques back in the days of JFK, too. The difference is that now, campaigns have access to unprecedented amounts o
by runjake 14y ago
This is called 'science'. They used these techniques back in the days of JFK, too.
The difference is that now, campaigns have access to unprecedented amounts of audience data. But make no mistake, it was all dog and pony back then, too.
- zeteo 14y ago> They used these techniques back in the days of JFK, too. No, the contemporary approach is based on a series of tools, such as focus groups, which are a very new phenomenon in politics. The first national campaign where these figured prominently was 1992, I believe. (With e.g. "soccer moms" among the archetypal mini-groups.) Their sophistication increased by leaps and bounds up to the level described in this article. And they are quite game-changing for the nature of politics.