5 ms·
You hit it on the head. It wasn't the idea itself, it's his marketing of it. This is how Levitt broke out of the pack with Freakonomics. It wasn't just being
by mathattack 14y ago
You hit it on the head. It wasn't the idea itself, it's his marketing of it. This is how Levitt broke out of the pack with Freakonomics. It wasn't just being novel or counterintuitive, it was getting up on the roof an shouting about it.