They were pressured from somewhere to show results. They had to invent a metric to be able to prove they make results. It was easier to ask the neighbour what t

They were pressured from somewhere to show results. They had to invent a metric to be able to prove they make results. It was easier to ask the neighbour what they are measuring, than to think it through and form a synthesis. If it works for the Jones', it'll work for us.