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Oh, I didn't think it was obvious at all... Like in my example, say List A has 1000 people and a 50% open. List B has 2000 ppl and a 25% open rate. In both c
by hippo33 14y ago
Oh, I didn't think it was obvious at all... Like in my example, say List A has 1000 people and a 50% open. List B has 2000 ppl and a 25% open rate. In both cases, the same number of absolute ppl are opening the email. Why should List A necessarily get more clicks than List B? And yet consistently, it does. That's not obvious to me...