This is technically true but also a bit naive. Established incumbents are very difficult to dislodge with merely a better version of their products. This become

This is technically true but also a bit naive. Established incumbents are very difficult to dislodge with merely a better version of their products. This becomes more true the larger the product and the average customer size. A good example is QuickBooks, which is a really janky accounting/bookkeeping software that is almost universally hated, but newer and better solutions haven't been able to capture much market share from it.