Hmm. I don't think the point is that Apple has to "fight". The point is that Apple needs a moral high ground and is willing to completely give up the UK market

Hmm. I don't think the point is that Apple has to "fight". The point is that Apple needs a moral high ground and is willing to completely give up the UK market (which I understand but don't necessarily agree with). I don't see that happening with today's environment, considering that shareholders will happily fire Cook over that.