3 ms·

My guess: to discriminate whether traffic is from a humam or bot to improve ad delivery metrics.

• modo_mario 7mo ago
  Most sites are not going to implement this themselves. I think they're in prime position to become a key broker of identity in the same way that a lot of people already log in with their meta or google account to unrelated websites. They become very entrenched and get a ton of data that way. As more and more people essentially lock themselves in with these identitybrokers tho I imagine it has a very stifling effect on speech tho. Imagine getting banned from those.
• moolcool 7mo ago
  Aren't they incentive to treat bot impressions as real?
  • iamacyborg 7mo ago
    Not if they can charge more for “certified” human impressions
  • Manuel_D 7mo ago
    Not quite. If it's widely known that bot impressions aren't being filtered out, then people are less likely to place ads with Meta.