https://en.wikipedia.org/wiki/Go-to-market_strategy https://en.wikipedia.org/wiki/Go-to-market_strategy GTM is ubiquitous on the business side. If you read hi

https://en.wikipedia.org/wiki/Go-to-market_strategy https://en.wikipedia.org/wiki/Go-to-market_strategy GTM is ubiquitous on the business side. If you read his post, there's significant effort not "catching opossums" but waiting or churning through admin overhead - wasted time, which maybe he can translate into $. This much inefficiency is...common in many businesses.