I could see apple doing just that because they can and then having this another selling point of selling their own hardware. like their software is hard customi

I could see apple doing just that because they can and then having this another selling point of selling their own hardware. like their software is hard customized to run on their own hardware and vice versa (at least on paper), they could totally get some LLM going that works perfectly well on their chips specifically as a good enough local model in the next years, and promote it as kind of you-don't-need-a-subscription-when-you-have-an-iphone kind of thing. given the advances in recent years in the LLM space sounds kinda realistic to arrive somewhere that locally just works mid-term.