This is brilliant. Great for improving home efficiency and will probably have a knock-on effect in the home white-goods/electronics market, as people are able t

This is brilliant. Great for improving home efficiency and will probably have a knock-on effect in the home white-goods/electronics market, as people are able to review products based on their energy consumption in the home, as opposed to manufacturers claims. I can see the mash up already: product reviews with average reported consumption, facebook app "check out my daily energy consumption!" etc....