I fear "discovery" will end up being a corporate euphemism for "shilling", worse than any search-engine manipulation since it has the potential to be so much su

I fear "discovery" will end up being a corporate euphemism for "shilling", worse than any search-engine manipulation since it has the potential to be so much subtler, pervasive, and parasocial. The kind of microcosm parodied by The Truman Show is becoming plausible, at least digitally.