True one shouldn't get too caught up in the narrative - past, current, or future. But. A good founder story will work wonders. It can be the key differentiat

True one shouldn't get too caught up in the narrative - past, current, or future. But. A good founder story will work wonders. It can be the key differentiator between you and the 12 other hyper local mobile social app out there. It's stuff that press and connectors can run with. But yes, the predictability of that marketing formula is also annoying. The tech startup industry has a reputation valuing the "brainy", but it's also susceptible to typical marketing tactics.