It's just boiling down the most effective parts of marketing strategy to and studying exactly why they work. And since Cialdini first compiled his work ten year

It's just boiling down the most effective parts of marketing strategy to and studying exactly why they work. And since Cialdini first compiled his work ten years ago, you can bet that marketing strategies have been significantly influenced by it. So it's only intrinsically worse in the sense that a cup of grain alcohol is worse than a cup of beer.