So they are comparing to the conversion rate of people who click on a link in the chat and go to Walmart's website to view the product? Wouldn't that be a reall

So they are comparing to the conversion rate of people who click on a link in the chat and go to Walmart's website to view the product? Wouldn't that be a really strong intent-to-buy signal? The better comparison might be conversion rate for those who searched on Walmart.com vs those who searched within ChatGPT. Or maybe that is what they're comparing and I misunderstood?