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Is there a way to measure users "making the best choice?" You could measure the amount of time spent comparison-shopping, but most people are terrible at that a
by StilesCrisis 7mo ago
Is there a way to measure users "making the best choice?" You could measure the amount of time spent comparison-shopping, but most people are terrible at that anyway; it's an acquired skill for sure. Besides a willingness to spend time, it seems like an impossible-to-quantify metric even in the abstract.
- janalsncm 7mo agoMaybe the best proxy metric is whether the customer returns the product. But the store will also be willing to eat more returns on a higher margin item if they make more profit at the end of the day.
- StilesCrisis 7mo agoI don't think I agree. If I overpay by 10%, I'll never know it and probably wouldn't return it even if I did know--once the shrinkwrap is off, too late. If a superior product exists but I don't find it, by definition I wouldn't know and wouldn't return the thing I did buy.
- janalsncm 7mo agoCynically, the customer might not know if they overpaid but the retailer doesn’t care about that. Where “making the best choice” actually cashes out is the customer DAU dropping (rare) or product returns increasing.