There's diminishing gains to some features too. Facebook added Dating but according to a friend who worked on it, the increased privacy restrictions developed i

There's diminishing gains to some features too. Facebook added Dating but according to a friend who worked on it, the increased privacy restrictions developed in parallel elsewhere killed the algorithm. It died on launch, and wasn't even their fault. Even if it succeeded, having more buttons everywhere - marketplace, reels, stories, blogs, articles, groups, etc. A lot of this make the whole experience more crowded. Productivity here has an odd effect, sort of like larger roads causing more traffic jams.