Absolutely to the point: Advertising isn't as effective online as it is in print. One possible reasoning is a web page is transient as opposed to a news paper a

Absolutely to the point: Advertising isn't as effective online as it is in print. One possible reasoning is a web page is transient as opposed to a news paper ads, most of us involuntarily would have stared at the first page ad at least 2 times in a day. The conversion path has been made short and efficient online but a lot of branding aspect is taken away from these ads. Additionally one should also note that there is a small guaranteed price we all pay to read that daily newspaper. Which probably does ensure that journalism doesn't go completely bust in leaner times. Which is exactly what NYT is proposing and I agree with Matt Maroon's opinion completely.