You nailed it. It's a great local stimulus and it could put a bunch of people back to work, locally. The condition to be sustainable means that he doesn't want

You nailed it. It's a great local stimulus and it could put a bunch of people back to work, locally. The condition to be sustainable means that he doesn't want to pay your salary for more than a few months, while you open your store. The fact that it's open means every person in every town can open the same store and succeed as well, without directly competing.