So, Quri (2009, now part of Trax), which was the startup copy of Proctor & Gamble's retail intelligence operations. But now like a sponge for any AI budgets not

So, Quri (2009, now part of Trax), which was the startup copy of Proctor & Gamble's retail intelligence operations. But now like a sponge for any AI budgets not earmarked for hardware.