This page, linked from the article, is also a nice read: http://whimsley.typepad.com/whimsley/2008/03/mr-googles-guid.html http://whimsley.typepad.com/whimsley/

This page, linked from the article, is also a nice read: http://whimsley.typepad.com/whimsley/2008/03/mr-googles-guid.html http://whimsley.typepad.com/whimsley/2008/03/mr-googles-guid... Whimsley Hall is now strewn, like Miss Haversham's house, with cobwebs and dust. Most visitors no longer come in by the front door to take a tour. Instead, Mr. Google (a travel agent who doubles as our butler) directs them straight down to the basement where the family archives are kept and tells them to look at one particular historical document called The Netflix Prize: 300 Days Later. They read this and then they walk right out.