I'd agree that there is a large opportunity in direct-to-online distribution of original video content. But I think the article is somewhat overselling the con

I'd agree that there is a large opportunity in direct-to-online distribution of original video content. But I think the article is somewhat overselling the content aspect. The article gives two examples of "hits" from Maker Studios: both are funny rap videos that clock in at less then 3 minutes. These are great videos - viral, easily digestible, and they've gotten tens of millions of views. But ultimately they're just a quick diversion for me; there isn't the sort of deep engagement that you would see with a 60 minute TV show (45 minutes with commercials).