Agriculture seems extremely slow to adopt analysis, is it a massive opportunity? It seems the only way to break in is with your own land though, since the incu

Agriculture seems extremely slow to adopt analysis, is it a massive opportunity? It seems the only way to break in is with your own land though, since the incumbent group doesn't have interest. I assume there is a strong desire not to drive the price down goods down even further because for most farmer it becomes impossible to operate.