3 ms·
A good but not ridiculous markup for the base model when dealer margin and other costs are taken into account. I don't know what the retailer margin is although
by josephlord 14y ago
A good but not ridiculous markup for the base model when dealer margin and other costs are taken into account. I don't know what the retailer margin is although I suspect it is very low for Apple as there is so little discounting.
What makes it even better is Apple's ability to hold the price through the product life while many of their costs will fall so margin in 6 months time will be even better.
The markups on bigger memory and 3G/LTE are massive too.
- jsz0 14y agoExactly. When they do a Retina display / A6 next year the margins will be lower yet the retail price will remain the same. They have to factor that in from the start. Apple almost never paints themselves into a corner on pricing.