I'm curious about their "480% increase in ad impressions" - I find this a disadvantage than a feature. It may increase their impressions, but will lower their C

I'm curious about their "480% increase in ad impressions" - I find this a disadvantage than a feature. It may increase their impressions, but will lower their CPM and CPC rates in the long run. Furthermore, its a hassle to the user since it steers them away from the content. Does anyone see differently?