People hating software is such a good clue. Like that logistics company owner, he doesn't want to fill in your crappy insurance form, he wants to call insuranc

People hating software is such a good clue. Like that logistics company owner, he doesn't want to fill in your crappy insurance form, he wants to call insurance broker and have an insurance. Doesn't matter if you put AI in the form, make 10% discount, polish UX to finest levels. He just doesn't want to spend time on it.