The 'NEW' SEO is the same as the 'OLD' SEO. Build a great site, make it accessible, and promote it. Anything else is a hacky misguided attempt to game a system.

The 'NEW' SEO is the same as the 'OLD' SEO. Build a great site, make it accessible, and promote it. Anything else is a hacky misguided attempt to game a system. If a site is built and promoted properly, there is no need for SEO 'Experts'.