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I have a hard time getting excited about this, like some others in this thread. We blame the financial world (the suits) for not creating value - and rightfull

I have a hard time getting excited about this, like some others in this thread. We blame the financial world (the suits) for not creating value - and rightfully so. But the San Francisco startup scene has just replaced finance with buzz. Who can come up with an even bigger Gimmick and attract some blogspam today... Call me old fashioned, but what's wrong with focusing on customer value and quality.

antr 14y ago
Spot on
jvrossb 14y ago
Nothing's wrong with focusing on customer value and quality, but you also have to focus on customer acquisition. You don't have to either make a good product your customers like or do a publicity stunt to attract more customers. You can do both.
hiddenstage 14y ago
McDonald's Monopoly promotion may be a gimmick as well, but it increases same-store sales by 5.5% while it's running. This will likely increase sales for Exec in the short term too.