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My family has used Colgate toothpaste since the 60's. Do you really look to advertising to decide on toothpaste choices?
by Vivtek 14y ago
My family has used Colgate toothpaste since the 60's. Do you really look to advertising to decide on toothpaste choices?
- polyfractal 14y agoIs advertising any worse than blindly accepting what you've "always done" ? That's like people voting for one party because their parents voted for the party.
- rahoulb 14y agoSlightly OT, but there are many different layers to advertising. We do CPA - which means you don't earn without performing an action (normally buying something). But your family probably uses Colgate because of brand awareness advertising. When you are faced with a choice of items for the first time, all those billboards, TV ads, product placements and so on are all subconsciously recalled and push you towards a decision.
- ig1 14y agoWhy did they choose to use Colgate over the other brands ?