He also has no ambitions towards being a billionaire, he just wants to make enough money to sustain a mostly upper middle class lifestyle and keep his business

He also has no ambitions towards being a billionaire, he just wants to make enough money to sustain a mostly upper middle class lifestyle and keep his business going. I think a lot of online publications could be modestly sized businesses with a very respectable annual revenue range in the tens of millions or even hundreds of millions, but they erode their own brand value chasing tantalizingly higher numbers that SEEM in reach but actually aren’t.