True. Google's monopoly comes from making an excellent product, not from using underhanded shenanigans. Also, I'm not worried about "incentive to improve". Goo

True. Google's monopoly comes from making an excellent product, not from using underhanded shenanigans. Also, I'm not worried about "incentive to improve". Google is constantly improving and tweaking their search results. That's the only way they will be able to maintain their monopoly. Because, unlike a platform like Microsoft, there's very little inertia in switching over to a different search engine.