That problem (or lack thereof) is not what they are addressing now. Companies who are hiring have little to complain about right now, because there are tons of

That problem (or lack thereof) is not what they are addressing now. Companies who are hiring have little to complain about right now, because there are tons of candidates and little competition. Who does have stuff to complain about? Candidates. Who is going to be complaining the most? Recent college grads. By shifting their focus, they are once again addressing a pain.