Here's my take on it: VC money is drying up. Without VC money, your runway is short. It's now much more important to get a lot of users excited quickly. The b

Here's my take on it: VC money is drying up. Without VC money, your runway is short. It's now much more important to get a lot of users excited quickly. The best way to do this online is with video, hands down. So if you can't produce a reasonably good video, you are at a distinct disadvantage, and your company is much less likely to be successful.