I work in the AEC space, though am not someone in your target audience. If I'm understanding right, this is a way for you to get more qualified leads into your

I work in the AEC space, though am not someone in your target audience. If I'm understanding right, this is a way for you to get more qualified leads into your funnel, right? Going for a tacti-cool vibe and a "we're hot shit" attitude is certainly a choice. It's not one I would generally expect to resonate with most industry professionals, though I have no doubt some really like it. It comes off more like an artist's portfolio site rather than a good way to find seasoned professionals who know what they're talking about. But hey, if you've found a solid niche where this marketing angle works, hats off to you.