A friend of mine has broken this down precisely in this manner, and come up with a 'cannibalisation estimate' [1] of 50%, using product-wise sales data from the

A friend of mine has broken this down precisely in this manner, and come up with a 'cannibalisation estimate' [1] of 50%, using product-wise sales data from the Apple-Samsung patent tiff [2]. [1] http://www.tech-thoughts.net/2012/10/ipad-mini-cannibalization-estimate-ipad-2.html http://www.tech-thoughts.net/2012/10/ipad-mini-cannibalizati... [2] http://allthingsd.com/20120809/apple-vs-samsung-trial-forces-companies-to-open-up-the-books/ http://allthingsd.com/20120809/apple-vs-samsung-trial-forces...