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Autotune is just another tool in the producer's toolkit. And by tool, I really mean instrument. Like any instrument, you can't just use it and automatically mak
by aston 18y ago
Autotune is just another tool in the producer's toolkit. And by tool, I really mean instrument. Like any instrument, you can't just use it and automatically make a blockbuster hit. People have tried...
Good music is good music, no matter how it's made, and I have a lot of respect for someone like T-Pain who's basically single-handedly proved that Autotune can provide powerful emotional effect in songs. I also have no problem with helping pop stars sing better, on albums and in live performances. I prefer the best product for my bucks, if at all possible. I trust a producer like Rick Rubin to know when to employ what techniques to a record to maximize my enjoyment.
- coglethorpe 18y agoWhat I found interesting is that it was the way the tool was used differently than the investor's intention that made it so popular.
- parenthesis 18y agoThat is not uncommon in the history of music technology. For example, the Roland TB-303 "was originally marketed to guitarists for bass accompaniment while practicing alone" [Wikipedia]. But what we got from it — in the end — was acid house. The vocoder was originally developed with telecommunications applications in mind, not Kraftwerk.