This may be true in many cases. In this case however the story currently is two times(!) on the front page of haackernews (which isn't a music celebrity gossip

This may be true in many cases. In this case however the story currently is two times(!) on the front page of haackernews (which isn't a music celebrity gossip site), bringing a musician into spotlight who's career was far from its peak. Hardly any better Marketing campaign one could imagine.