So is the argument to improve the visuals of WP, it's functionality, or both? If I'm grabbing the thesis statement properly, it sounds like the idea is to make

So is the argument to improve the visuals of WP, it's functionality, or both? If I'm grabbing the thesis statement properly, it sounds like the idea is to make WP more flexible as a CMS. If so, that'd be very handy. I'm not sure how it would work logistically, but it'd be cool if admins could flip a switch (maybe in wp-config) that makes a site either "blog" mode or "CMS" mode. Sort of like what you have to do to make a site networked (i.e. multiple blogs same domain). I like John's ideas here, and this is something that should be talked about. If John has ties back to WP, though, I would present the ideas and make a case for letting him head up design or experience. The forking thing could get way out of hand (and confuse a lot of people). Short of that, I'd say take the Ghost name and start building your own platform. It'd be cool to see another open competitor to WP. Especially if it shared a lot of the same principles.