Ben Thompson interviewed UA's CEO on Starlink a few months ago. Scott said: "It took time to negotiate, because we wanted to own the consumer data, and at the

Ben Thompson interviewed UA's CEO on Starlink a few months ago. Scott said: "It took time to negotiate, because we wanted to own the consumer data, and at the beginning, Starlink did, so that was hard, and then, the other thing was I wanted to let my big competitors in the United States finish their deals with other providers and get locked in so that we would — eventually, everyone’s going to have Starlink." Brilliant. Just brilliant. Ensured that UA would be first (of the 3 major US carriers) to Starlink and that everyone else had to wait until their existing agreements multi-year expired before switching. UA's best CEO in decades! https://stratechery.com/2026/an-interview-with-united-ceo-scott-kirby-about-tech-transformation/ https://stratechery.com/2026/an-interview-with-united-ceo-sc...