They didn't do this out of the goodness of their own hearts (well, they might have but why would we assume that?). It's great PR. Just book the lost revenue u

They didn't do this out of the goodness of their own hearts (well, they might have but why would we assume that?). It's great PR. Just book the lost revenue under advertising expense. Not everyone can do that though, for some emergencies for you are emergencies for them too and raise their prices.