Basically to get the attention of others and distinguish oneself from the stiff formality of previous generations. It's a very common trope in the titles of sel

Basically to get the attention of others and distinguish oneself from the stiff formality of previous generations. It's a very common trope in the titles of self-help books written by millennials: https://www.reddit.com/r/starterpacks/comments/ceecki/book_titles_in_2019_starterpack/ https://www.reddit.com/r/starterpacks/comments/ceecki/book_t...