3 ms·
Oh the Irony
"We expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers." -- Google cofounders Larry Page and Sergey Brin, 1998
http://infolab.stanford.edu/~backrub/google.html http://infolab.stanford.edu/~backrub/google.html
- transburgh 19y ago"For me, search and ads are almost the same." -- Google executive Marissa Mayer, 2007.
- brlewis 19y agoThe quote is from appendix A: http://infolab.stanford.edu/~backrub/google.html#a http://infolab.stanford.edu/~backrub/google.html#a
- wschroter 19y agoFollowed by: "Hey Sergey, take a look at what these guys at Overture are doing..." - Larry Page
- yubrew 19y agoYou are misinterpreting that statement. What they are referring to in the above quotation is when search results are altered due to change in advertiser dollars. Kind of like when Yahoo used to have top advertiser links above the normal search results, and undifferentiated from the content. Google, as a result, made a separate, distinct location for advertisement links. Because they separated the location of advertisements from the search results, they preserved the integrity of the search results. This structure has not changed, as you can clearly see sponsored links are separated from search results: http://www.google.com/search?hl=en&q=pizza http://www.google.com/search?hl=en&q=pizza
- transburgh 19y agoYou are taking this way to seriously.
- webwright 19y agoFWIW, there are plenty of people who don't grok that the top-of-results ad placements are ads.
- asdflkj 19y agoThey are labeled as ads. Is "grok" really the world you were looking for?
- brlewis 19y agoThe example conflict of interest they used was a top-rank page that advertisers would like to bury. That problem is not solved by keeping ad links separate. Further (and this is what makes the link interesting), if Google were to start altering page rank to serve advertiser interests, it would be difficult for anyone to prove or even know they did it.
- jgamman 19y agoa case can be made that advertising at the correct moment in time for a particular individual is information. you want a new mattress, open the pipe, mattresses galore, buy, close pipe. the key is to figure out the when and the personalisation, search is the first to get close to it (and it's still not perfect - the next thing i'd like to see is trimming but i assume that'll take that semantic web thing i keep hearing about)