- It's a generational thing. Under 30s are buying virtual goods a lot more than Over 30s. - It's a "time" thing. The best virtual goods models are designed t

- It's a generational thing. Under 30s are buying virtual goods a lot more than Over 30s. - It's a "time" thing. The best virtual goods models are designed to make the purchase an exchange of time for money. This makes the market for virtual goods targeted at people who: have more money than time, and value the rewards of time-spent, not the journey getting there. I wish I had more resources to give you that would explain it with data instead of anecdotes, but I don't really know of any.