I think it is very shrewd how they emphasize making it EASY to pay for each article. I would absolutely click a little 'pay $0.10' button. The trouble of pull

I think it is very shrewd how they emphasize making it EASY to pay for each article. I would absolutely click a little 'pay $0.10' button. The trouble of pulling my credit card out of my wallet, typing everything in, worrying how the website is storing my info, etc. is a much higher cost than the $0.10. Eventually someone is going to figure out how to do easy large-scale micropayments, and it will be huge. Maybe iTunes will just expand scope forever.