I think "racism" is a really toxic word. Just hearing the word, I think of Klan rallies, Bull Connor with firehoses, lynch mobs etc. So when somebody accuses so

I think "racism" is a really toxic word. Just hearing the word, I think of Klan rallies, Bull Connor with firehoses, lynch mobs etc. So when somebody accuses some one else of racism, it seems ridiculous because no sane person alive supports those things. And if you are called a racist, it's natural to get defensive. The words "prejudice" and "bias," however, are not nearly as emotionally charged, and it's possible to interrogate the situation more rationally. He gives the example of Arrington not knowing any black entrepreneurs. I highly doubt it's because he's a member of the KKK. However, it's extremely possible that he has unconscious biases that make it less likely he will meet or remember black entrepreneurs. If you accept that hypothesis for a moment, you can start brainstorming solutions. But if you just say he's a racist, the only solution is to stop hating people of color. What?!