As I understand, the norm (beyond very basic occasional things to whet appetites) is the first branch of Option 2, whether or not chatters are employed. The cre

As I understand, the norm (beyond very basic occasional things to whet appetites) is the first branch of Option 2, whether or not chatters are employed. The creator (or their agency) paying for chatters without it producing revenue doesn't make any more sense than the creator spending their own time doing it.