Given his pricing, he doesn't seem to be assuming that at all. He's assuming that some fraction of them will pay $7.50 per mo or 40 cents per day, etc. This al

Given his pricing, he doesn't seem to be assuming that at all. He's assuming that some fraction of them will pay $7.50 per mo or 40 cents per day, etc. This also has the bonus effect of greatly reducing delivery costs. More revenue and less overhead.