If that was a good argument, neither Quorn nor Linda McCartney Foods would have been successes. They're both doing fine. And Huel. Likewise beyond just subst

If that was a good argument, neither Quorn nor Linda McCartney Foods would have been successes. They're both doing fine. And Huel. Likewise beyond just substitutes, all specific sodas, sweets, biscuits*, most breakfast cereals, etc. * I'm British by birth, I don't mean those scones Americans have with "gravy".